Loughborough University graduate company Pavegen are launching their first crowdfunding venture in the heart of the Canary Wharf District.

The clean-tech start up that generates electricity from footfall will allow members of the public to experience a 10 tile installation, powering two streetlights in the heart of the financial district. 

Pavegen are using lead equity crowdfunding platform Crowdcube in a six week campaign where commuters will be able to finance the future of renewable energy for as little as £10.

The investment will bring Pavegen a step closer towards commercialisation of the technology, enabling mass production and reducing the cost of the titles to equate to standard flooring.

Founder and CEO of Pavegen, Laurence Kemball–Cook first developed the idea in 2009 when he was researching kinetic, off-ground energy solutions at Loughborough University’s Design School. He then launched start-up company Pavegen.

Pavegen has since embarked on a journey to become the market leader in the footfall energy harvesting sector and now has a 30 strong team of innovators, engineers and designers.

Their innovation is recognised internationally with a client list including: Coca Cola, Samsung, Adidas, Kia Motors, UNIQLO and now the Canary Wharf group.

CEO and Loughborough University graduate, Laurence Kemball-Cook, said: “With the support of Canary Wharf group, we hope to become the ‘intel inside’ for energy harvesting, with Pavegen technology on scale across all high-footfall locations around the world.”

Stephen Hawking, Theoretical Physicist, said: “This technology has potential to radically change the way we source power in the future.

Luke Lang, Co-Founder of Crowdcube, added: “We’re pleased the crowd has the opportunity to invest in Pavegen, it’s an exciting prospect for Crowdcube and our investor community. We’re seeing a growing trend towards investors looking for socially responsible opportunities and Pavegen’s method of harnessing energy certainly fits the bill.”

To invest in Pavegen, please click here. The campaign runs from Tuesday 26^th May until Friday 10^th July 2015, or until the investment target has been reached. Please note that only registered users may invest.