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Loughborough Applied AI

#LboroAppliedAI talk: Social Media and AI

  • 26 November 2020
  • 4pm-6pm
  • Online

About this event

Please join us for Dr Martin Sykora (SBE)’s presentation as part of the #LboroAppliedAI initiative.


In this talk Dr Martin Sykora will focus on social media research and the role AI plays in such research and across social media platforms in general. They argue for the need of well-informed interdisciplinary and more holistic approaches to tackling challenging social media research questions.

Social media has been playing an increasingly active role in shaping society, politics, and economics – which has yet to be fully understood while analysing and understanding the unprecedented volume of unstructured, context-poor big data has proven to be challenging.

Nuanced approaches to integrating qualitative insights from traditional methods with large scale big-data based data science insights are needed. They will present some of their most recent social media research on automated analysis of emotions, automated social media bot behaviours, and potential applications across public health and political discourse.

The talk will also touch upon manipulation, algorithmic bias, and ethics across social media analytics.

Visit the event website for further details

Contact and booking details

Lise Jaillant
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To join the mailing list and receive an invitation to this event, please contact the organiser, Dr Lise Jaillant (SSH).