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Medical error is a leading cause of death in developed countries, and errors involving medication are the most common of all medical mistakes (Kohn, Corrigan, & Donaldson, 2000). Medication errors frequently involve problems with the product, such as similar packaging or incomplete labeling (Edgar, Lee, & Cousins, 1994).

The Medicine and Healthcare Products Regulatory Agency (MHRA) have produced reports such as "Always Read the Leaflet - Getting the best information with every medicine" and the "MHRA naming policy guideline with respect to umbrella segments of product names" with the aim of promoting the clear labeling of medicines, thereby reducing error. One recommendation states, “Undertaking a user test to ensure the maximum clarity of the critical information is desirable and recognised as best practice.”

We offer a user testing service. We are particularly interested in the development of techniques to evaluate both the clarity of information presented on labeling and packaging, and the likelihood of confusion with other products. Our research for clients is confidential but we also perform academic research in the area, some of which has been published. See 'Publications and Reports' for further details.

For further useful information on the field of Medication Errors see also these useful links


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