GaWC Project 88

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Global Buzz – Measuring Short-Term Changes Among Cities in Globalization

Funded by Loughborough University (2009-10)

Researchers: Michael Hoyler, Oli Mould and Peter Taylor

[Results]


Global Buzz is an ‘immediate measure' of globalization: it indicates levels of global activity that are happening within selected cities over a given month. This short-term measure allows cities to be closely monitored over time. Results are produced for 62 cities in the form of % global buzz occurring in each city.

The measurement of Global Buzz is based upon a formula that combines counts from Google searches on cities with key concepts. From this we obtain the % of global buzz in each city every month. Changes from month to month are also computed.

The choice of cities is based largely on other GaWC results but with an additional requirement for reasonable representation across world regions.

Here are the selected cities:

Abu Dhabi

Dallas

Mexico City

Shanghai

Amsterdam

Delhi

Miami

Singapore

Athens

Dubai

Milan

Stockholm

Atlanta

Frankfurt

Montreal

Sydney

Auckland

Geneva

Moscow

Taipei

Bangkok

Hong Kong

Mumbai

Tel Aviv

Barcelona

Houston

Nairobi

Tokyo

Beijing

Istanbul

New York

Toronto

Berlin

Jakarta

Osaka

Vancouver

Boston

Johannesburg

Paris

Vienna

Brussels

Kuala Lumpur

Prague

Warsaw

Budapest

Lagos

Rio de Janeiro

Washington

Buenos Aires

London

Riyadh

Zurich

Cairo

Los Angeles

Rome

Chicago

Madrid

San Francisco

Copenhagen

Melbourne

Sao Paulo

Dallas

Mexico City

Seoul

 


For results of this project, see Global Buzz - The GaWC Monthly Monitor.