Global Buzz - The GaWC Monthly Monitor

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Global Buzz - April 2010

Global Buzz is an ‘immediate measure' of globalization: it indicates levels of global activity that are happening within selected cities over a given month. This short-term measure allows cities to be closely monitored over time. Results are produced for 62 cities in the form of % global buzz occurring in each city.

The first results were released for September 2009; here we release the results for April 2010 and the seventh set of monthly change results. There are two tables below that provide the detailed levels of Global Buzz and the monthly change.

Main points:

  • There was just one event that specifically affected this month's results: the Global Cities Forum in Chicago. The result was that Chicago recorded the largest growth of the month and was propelled into second place overall.
  • Singapore returns to first place on the back of a medium-level rise.
  • New York had a similar rise that enabled it to regain third position, just edging out Hong Kong, which recorded the largest decline in buzz for this month and thereby lost its top spot.
  • Paris and Moscow are also major losers in the month but both retain their top ten location.
  • They are joined once again by Tokyo, second highest gainer of buzz, now in 8th position.
  • London, Washington and Dubai make up the rest of the top ten; the latter seemingly consolidating its newly found eminence.
  • Bangkok and Rome make way for the newcomers to the top ten through recording the highest drops in buzz after Hong Kong.
  • Lower down in the rankings, Brussels, Dallas and Abu Dhabi recorded large falls in their rankings.


GLOBAL BUZZ - TABLES April 2010xla file


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