Global Buzz - The GaWC Monthly Monitor

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Global Buzz - November 2009

Global Buzz is an ‘immediate measure' of globalization: it indicates levels of global activity that are happening within selected cities over a given month. This short-term measure allows cities to be closely monitored over time. Results are produced for 62 cities in the form of % global buzz occurring in each city.

The first results were released for September 2009; here we release the results for November 2009 and the second set of monthly change results. There are two tables below that provide the detailed levels of Global Buzz and the monthly change.

Main points:

  • The big change concerns the two Gulf cities: Dubai and Abu Dhabi. Dubai enters the top 10 leapfrogging London, Tokyo, and Paris with the second largest % change of the month. Abu Dhabi is the highest riser in terms of ranking: from 38th to 23rd. Clearly, this reflects the UAE financial crisis late in the month. It shows that ‘Global Buzz' is not inevitably a good attribute for a city; our measure picks up the buzz of things going wrong.
  • Back in the rest of the world city network, Singapore rises to the top of the Global Buzz league with the highest % change of the month. It swaps places with New York now in second place.
  • Hong Kong and Los Angeles remain 3rd and 4th respectively
  • Moscow is the biggest riser in the top ten (from 7th to 5th) with the third highest % change of the month; it changes places with London
  • Although, like London, only falling two ranks, Tokyo has the largest % decline of the month
  • Shanghai is a big riser, entering the top 10 in 9th position (from 14th), and with the 7th highest % change of the month
  • In terms of % decline, there are seven cities falling by more than 0.5% over the month: Delhi, Milan, Beijing, Los Angeles, Washington and Tokyo
  • Of these fallers, Milan falls most in ranking (15 places), whereas Tokyo has the largest absolute decline (-2.1%)
  • As previously, the two monthly lists are very similar – of the October top ten only two cities drop out (Chicago and Washington who only entered the top ten last month) to make room for November's new ‘high fliers' Dubai and Shanghai.


GLOBAL BUZZ - TABLES November 2009xla file


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