Global Buzz - The GaWC Monthly Monitor

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Global Buzz - October 2009

Global Buzz is an ‘immediate measure' of globalization: it indicates levels of global activity that are happening within selected cities over a given month. This short-term measure allows cities to be closely monitored over time. Results are produced for 62 cities in the form of % global buzz occurring in each city.

The first results were released for September 2009; here we release the results for October 2009 thus enabling the first set of monthly change results. There are two tables below that provide the details of both sets of results.

Main points:

  • New York rises to the top of the Global Buzz league from second position; it is the city with third highest rising %change

  • Conversely the largest %fall in Global Buzz is found in Hong Kong, which falls from top position to third.

  • The top two biggest % risers are Washington (rise in rank from 15th to 8th) and Beijing (from 21st to 13th)

  • After Hong Kong the biggest % fallers are Moscow (drops in rank from 5th to 7th) and San Francisco (from 8th to 17th )

  • Overall the two monthly lists are very similar – of the September top ten only two cities drop out (San Francisco and Delhi) to make room for Washington and Chicago; the bottom ten ranks are filled by the same cities for both months (albeit with some shifts in rankings).


GLOBAL BUZZ - TABLES October 2009xla file


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