Media Centre


Dr Alex Zarifis

Research Associate

Areas of expertise

Expertise: e-health, e-business, trust, privacy, online collaboration, leadership, artificial intelligence, insurance


Dr Zarifis has published extensively on trust in e-business. His research has explored the role of trust in various areas of e-business that involve risk including the sharing economy and e-health.

Interview booking

Please call the press office on 01509 223491 to arrange an interview with Dr Alex Zarifis. Bookings can also be made online at