Professor Cees de Bont
I joined Loughborough University in July 2018 as Dean of Loughborough Design School.
I was formerly Dean of the School of Design at The Hong Kong Polytechnic University (PolyU) – ranked as one of the top design schools in the world – and prior to that was the Dean of the Faculty of Industrial Design Engineering at the Delft University of Technology in the Netherlands.
My research covers design education, consumer behaviour, innovation adoption, design methods and networked innovation. I have published extensively in international journals, including Design Studies, Design Issues, the Journal of Product Innovation Management, the International Journal of Cultural and Creative Industries and the Journal of Design, Business and Society.
I founded the Creative Industry Scientific Program (CRISP) and chaired the Dutch Innovation Centre for Electric Road Transport (D-incert). I was chair of the management committee of the Design Institute for Social Innovation (DISI) at PolyU and a member of the Board of Directors of the Hong Kong Design Centre and of PMQ, a creative design hub for design talents.