The School of Design and Creative Arts is delighted to announce the launch of this year’s Ford Smart Mobility Challenge, and are looking for inquisitive and creative students from across all Schools to take part.
The brief challenges teams to come up with ideas to make people’s lives better by enabling them to move freely, easily and safely through a product, app, or service.
Solutions might enable people to access essential resources, promote connectivity, health and wellbeing, be green and clean, and/or promote energy-efficient living.
The teams which show the most potential will be rewarded with a financial prize by the Ford Motor Company Fund to invest in the implementation of their initiative.
Teams can be formed of between 3-6 students from any School, although one of these must be a student based within the School of Design and Creative Arts (SDCA).
As an extra-curricular challenge, students will be supported with Wednesday afternoon workshops run by staff from SDCA, guest lecturers as well as industry experts. These workshops will enable teams to choose a product, conduct field research, analyse data, generate ideas and prototype them, and also develop a business case for their solution.
More information about the Ford Smart Mobility Challenge can be found in the Competitor Pack below, which provides further details on the brief, key dates and the various workshops which will take place.
Check out the winning teams and their projects from the previous challenge here.