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Photo of a video camera looking onto a sports pitch

14 May 2018

Loughborough University to run event that examines the relationship between sport and media

The event, titled Changing the Rules of the game? An interdisciplinary symposium examining the relationship between sport and media will be presented by the Centre for Research in Communication and Culture, part of the Department for Social Sciences at the University.

Taking place from 16-17 May in the Stewart Mason Building, the symposium will cover topics such as diversity and ethics; sociability and social media; gender; sports management; and rights and regulations.

The conference will have academics from across the world to present on the different topics, from countries including Australia, Denmark, Canada and Qatar.

A number of Loughborough academics will also be in attendance to discuss their research, including Dr Dominic Malcolm (Football, Concussion and the cultural representation of dementia)and Dr Thomas Thurnell-Read (‘A Couple of These Videos is All You Really Needed to Get Pumped to Skate’: Re-Viewing sports media as an act of subcultural nostalgia).

Dr Michael Skey, Lecturer in Communication and Media Studies at the University, commented:

“Sport is not only a global multi-billion dollar business, but an important part of countless people's everyday lives. The role of the media is increasingly central to the way sports are funded, regulated, played and understood.

“This conference will be a genuinely interdisciplinary affair, drawing in legal scholars with an interest in digital rights and regulations, communications experts who focus on the role of sports in representing gender, race and disability and political scientists studying the relationship between sporting mega events and soft power.”

The conference fee, which includes lunch and refreshments, is £50. Please note places are very limited; if you are interested in attending please contact Michael Skey at

For more information, visit the event webpage.