Current Students and Staff

// University News

5 Feb 2018

Dr Allan Edwards selected as judge for BT Infinity Lab competition

Loughborough University London’s Programme Director for MSc Sport Business and Innovation was selected as one of the judges for the BT Infinity Lab competition.

Dr Allan Edwards’ expertise in innovation and enterprise in the world of sport business ensured he was an asset to the “Dragon’s Den” style panel, which comprised BT officials, including the chief operating officer of BT Sport Jamie Hindhaugh; presenter Craig Doyle and Elizabeth Varley, Founder and CEO of TechHub.

The competition builds on BT’s rich history of engaging with start-ups and encouraging open innovation by providing a route for entrepreneurs to realise their ideas and innovations.

The winner of the BT Infinity Lab competition was London-based Sceenic. The company, which will now be trialled by BT Sport for potential future use, claims to increase audience engagement for broadcasters by enabling users to enjoy a group viewing experience.

Commenting on his judging experience and the competition, Dr Edwards said:

Broadcasting is undergoing a technological revolution as broadcasters reach out to improve subscriber engagement through new technologies and engagement strategies.

“The BT Infinity lab competition was a fantastic initiative by BT sport to showcase the talent of entrepreneurs in the broadcast ecosystem. Personally my experience as a judge allowed me a unique opportunity to have a vision of the future in broadcasting. This experience allowed me to develop an industry specific programme for our Master of Sport Business and Innovation students.

“The strong relationship that LUL, Institute for Sport Business has made with BT Sport will allow us to ensure our graduates are industry ready with up to date knowledge.”

More information on BT’s Infinity Lab competition is available here.

Loughborough University London’s MSc Sport Business and Innovation course works closely with BT Sport, as well as other London-based companies, such as World Rugby, giving students the chance to gain fantastic insights and guidance from worldwide leaders in sport. You can find out more about Sport Business and Innovation Masters here.