Current Students and Staff

// University News

16 Mar 2016

University to explore what makes football exciting for fans

The University has announced a new partnership with Nissan,the official global automotive sponsor of the UEFA Champions League, to launch the very first Nissan Excitement Index.

A team of scientists from Loughborough will be working with Nissan to analyse physiological and contextual data from live ‘excitement experiments’, conducted on football fans at UEFA Champions League matches across Europe, to determine levels of excitement when watching the game.

In the build up to this year’s Champions League Final in Milan, the Nissan Excitement Index aims to explore and understand the science behind football fan excitement, and uncover some of the factors which make up an exciting football match.

Experts will analyse a combined index of data, including heart rate, breathing rate and electrodermal activity, in order to establish some of the elements that make for an exciting fan experience.

The research follows a survey of over 5,000 Europeans who voted watching football as the activity that gets them most excited.

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