Current Students and Staff

// University News

26 May 2015

Loughborough graduate company Pavegen kickstart crowdfunding venture

Founder of Pavegen, Laurence Kemball-Cook

Loughborough University graduate company Pavegen are launching their first crowdfunding venture in the heart of the Canary Wharf District.

The clean-tech start up that generates electricity from footfall will allow members of the public to experience a 10 tile installation, powering two streetlights in the heart of the financial district. 

Pavegen are using lead equity crowdfunding platform Crowdcube in a six week campaign where commuters will be able to finance the future of renewable energy for as little as £10.

The investment will bring Pavegen a step closer towards commercialisation of the technology, enabling mass production and reducing the cost of the titles to equate to standard flooring.

Founder and CEO of Pavegen, Laurence Kemball–Cook first developed the idea in 2009 when he was researching kinetic, off-ground energy solutions at Loughborough University’s Design School. He then launched start-up company Pavegen.

Pavegen has since embarked on a journey to become the market leader in the footfall energy harvesting sector and now has a 30 strong team of innovators, engineers and designers.

Their innovation is recognised internationally with a client list including: Coca Cola, Samsung, Adidas, Kia Motors, UNIQLO and now the Canary Wharf group.

To invest in Pavegen, please click here. The campaign runs from Tuesday 26th May until Friday 10th July 2015, or until the investment target has been reached. Please note that only registered users may invest.