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Walking Works Wonders

27 Oct 2014

Walking Works Wonders winner

Back in September, we asked students to design a visual identity for a set of resources to help market the University’s Walking Works Wonders initiative to small, medium and large organisations in the public and private sectors.

A total of 24 entries were received, with Emily Winkler Brown, who is studying Graphic Communication and Illustration, announced as the winner earlier this month.

Walking Works Wonders – which is led by Professor Cheryl Haslam, Director of the Work and Health Research Centre in the School of Sport, Exercise and Health Sciences – comprises innovative health education materials to increase physical activity and reduce sedentary behaviour at work. It was piloted with more than 1,000 participants in ten workplaces across the UK and was shown to be effective in reducing BMI and sickness absence, increasing productivity and improving health and quality of working life.

Emily was presented with her £500 prize by Professor Cheryl Haslam. She said: “I started to study Graphic Communication hoping to become involved in meaningful projects like Walking Works Wonders. So I’m excited my design was chosen to contribute to this project, which could influence public health attitudes across the country.”

Emily will now be working with team behind the Walking Works Wonders initiative and Leicester-based design agency Rock Kitchen Harris, who are building the project web site to develop, to implement her design ideas.

Second prize of £250 was won by Pirawuth Poshyananda (Nath). Third place, with a cash prize of £150, went to Product Design and Technology student Tony Elkington.

Walking Works Wonders is being developed as a commercial enterprise, funded through the Enterprise Projects Group. The visual identity competition was funded by the Loughborough University Development Trust.