14 Mar 2014
Art student Barcelona bound after winning scholarship
Eloise Adler
A School of the Arts student has opted to attend a Design College in Spain after being awarded the Dennis Holt Scholarship.
Eloise Adler, who is in the final year of a degree in Graphic Communication at Loughborough University, beat off competition from three other students for the scholarship and will use the £585 for a 10 day course called ‘The Designer as an Editor’ at the Design College of Barcelona.
The selection panel were unanimous in their decision to choose Eloise, who had to submit a proposal stating the purpose for which the scholarship would be used, and what would be achieved from the travel, as well as a supporting academic reference.
The prize is awarded to a student (or students), who has made significant progress during his or her course, whose work shows a high degree of originality, and who has submitted the most meritorious proposal.
A statement from the selection panel read: “Eloise’s proposal explained the ‘fit’ between her current undergraduate work and the course that she planned to take in Barcelona in some detail and had a good idea of the advantages that she would gain from taking the course.
“The proposal also showed a clear understanding of the appropriateness of the location and the value of the input that immersion in the visual culture of Barcelona would provide.
“Eloise has prepared for the trip by learning Spanish and by making initial contact with design studios in Barcelona to arrange visits.
“We all felt that this was a well thought-out plan, with a clear sense of its scope and benefits and showing a very good understanding of how it could contribute to Eloise's future career. Well done and congratulations.”
In her proposal, Eloise said the course would help her because it ‘focuses on the field of editorial design, and the changing role of the editorial designer’, and would give her ‘skills that would be invaluable in the future.’
Eloise, who is the assistant art director of LABEL, added: “The graphic culture in Barcelona centres around print design, much more so than here in the UK, so it would be extremely exciting, and both academically and creatively invigorating for me to study and work over there.”
In semester one of her final year, Eloise completed a project celebrating the 175th anniversary of photography, and her next project will explore the possibilities of editorial design for iPad app magazines.