Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 222222
Loughborough University

The Marketplace



Phil Daneshyar and Alex Gallagher

University of York (2017) and Management Sciences (2017)

Keen sportsmen, company founders Phil and Alex, realised that they were not drinking enough to maintain their active schedules and wanted to remedy this – Thirsti was their answer.

Thirsti’s patent pending technology is the ideal tool for monitoring and ensuring good levels of hydration.

Pairing the Thirsti Puck – a small, circular, waterproof device – and app makes knowing how much to drink and how often simple.

The Puck is simply dropped into a re-usable bottle, glass or cup of any non-carbonated soft drink and the app calculates optimum consumption targets.

The system allows users to calibrate several drinking vessels so that staying hydrated is easy when on the go and at home.

What’s more, the Thirsti team are working to align the app with other health apps – including Fitbit and Apple Health Kit – to ensure accurate consumption targets even during exercise.

The system tracks what you drink and the Puck gently glows to remind you when to drink again.

Working alongside Phil has been hugely rewarding. The innovative vision of Thirsti is absorbing, helping to solve a real-world problem whilst enjoying significant and real business impacts.