Loughborough University
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Loughborough University

The Marketplace

Sporting Republic


David Shin

Sports Management, 2005

Sporting Republic’s central tenet is that sport – more than any other activity – has the power to bring people together.

The Hong Kong based independent sport management agency provides a range of services including event and hospitality management, sponsorship consultancy, and integrated sport marketing and media packages to increase brand awareness, enhancing sales and boosting market share.

With an extensive knowledge of the Asia Pacific sports industry, the company aims to provide maximum exposure, value and revenue potential for its clients, their partners and sponsors.

Over the past five years, the company has developed a strong client portfolio – spanning global and national brands, charities and NGOs, as well as international sports governing bodies – and managed a range of events including events on Vertical World Circuit and the Yangon International Marathon.

Don’t be afraid to think big. Take risks – if only to give yourself a sense of urgency and a feeling that your venture is real, not just a pipe dream.