Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 222222
Loughborough University

The Marketplace



Susie Beere and Sophie Kelly

Sociology (2012) and Economics with Geography (2013)

SNOOKS is the first British ski and snowboard brand for women.

Tired of buying gear designed for men, SNOOKS co-founders Susie and Sophie decided to create their own stylish, functional snow wear.

Their commitment to creating high-quality garments manufactured in the UK has paid off.

In 2016, they won a Leicester Mercury Women in Business Award and the Baldwins Accountants’ KickStart Award, with further accolades from BoardSport Source and The Telegraph.

Business and interest in the brand is growing. SNOOKS is becoming popular – not only as a product range, but also as a statement of empowerment.

Sales are driven through e-commerce, independent retail partnerships, pop-up shops and an in-resort Brand Ambassador programme.

SNOOKS will graduate from the Studio in September 2017 – relocating to the French Alps.

Setting up SNOOKS has been an exciting and rewarding journey for us. We are breaking stereotypes in the male-dominated snowsports industry by creating high quality, fit-focused, made in Britain outerwear for women by women.