Loughborough University
Leicestershire, UK
LE11 3TU
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Loughborough University

The Marketplace

Naked Dough


Hannah Adams with Jen Henry

Innovative Manufacturing Engineering, 2014

Cookie dough is big business in the States, popularised as a delicious addition to ice cream and now available as a stand-alone indulgence.

Pastry chef Jen and marketing expert Hannah thought it was high time to redress the balance and give UK sweet-toothers the chance to revisit their childhoods and enjoy the luxury of pure unadulterated cookie dough.

Their range of flavours – including Unicorn Food, Mud Bath, Nuttin’ Better and Nak-Ed Sherran – are whisked to perfection using high-quality ingredients that are 100% safe to eat raw and 1000% yummy.

Naked Dough’s high street debut was as a hugely popular pop-up cafe in London’s Old Street tube station.

The Naked Gals plan to build on this success with permanent outlets across the country and a broader product range including dough suitable for baking – if dough-fans can wait for the oven to warm…

Page image: Appear Here

Nothing can prepare you for starting your own business. All you can do is plan the best you can, be adaptable, work hard and build a support network of friends and family.