Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 222222
Loughborough University

The Marketplace

City Sports Management


Myles Waud

International Business (2011)

City Sports Management is a fast moving multi service firm specialising in unique events, both company owned and outsourced. City Sports Management are the market leaders in event management logistics, venue sourcing, council relationship management and providing solutions for fully serviced events to include; sponsorship activation, PR and Marketing, social media and consultancy.

City Sports Management Directors Myles and Charles Waud were part of an invitational touring side that travelled down to play in a long running town centre beach rugby tournament in the South West of France in 2012. They were so inspired by the fun and commercial potential of what they saw and played in, that they, immediately, registered the brands and started to develop the City Beach Rugby opportunity with Covent Garden which they supported and backed enthusiastically.

After a very successful inaugural London event in Covent Garden the Beach Rugby Series is now being extended all across the UK in London, Cardiff, Edinburgh and Leeds, promoting the game of rugby at all levels in the build-up to the Rugby World Cup 2015.