Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 222222
Loughborough University

The Marketplace

Candy Kittens


Edward Williams

Industrial Design and Technology (2011)

Modern confectionary company, Candy Kittens, aim to challenge the dated traditions of the confectionery market by combining their cool candy with fashion. The latest range of gummy candy is made with all natural ingredients as well as being completely Gluten Free. Candy Kittens host pop-up shops across the UK and co-founder Jamie Laing from Made In Chelseaattracts huge attention from the general public. 

Establishing a sweets company with no experience in the industry has been a real challenge. It took two years to develop the product - it gives me a great sense of satisfaction to finally see them on the shelves!