Loughborough University
Leicestershire, UK
LE11 3TU
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Loughborough University

The Marketplace

Asap Watercrafts


Ross Kemp

Industrial Design & Technology (2011)

Asap is an electric assisted water craft for beach lifeguards - a cheaper alternative to a jet ski. A financially viable and sustainable one person launch rescue or patrol craft, which can be solar charged.

Asap Watercrafts was pitched to Richard Reed, founder of Innocent Smoothies, whilst featuring on BBC Three’s ‘Be Your Own Boss’. As a result Ross was introduced to Sir Richard Branson who enabled Ross to fly out to Bondi Beach earlier this year to test his prototype with some of the best lifeguards in the world.

Ross won the Lloyds TSB ‘Best Start Up in the UK’ award before taking his product to manufacture level, with it due to be available to buy later in 2014.

Getting started is really the hardest and most time-consuming part – you have to be motivated, dedicated and not give up.