Charlotte Wise - American Express
Charlotte Wise (International Business, 2017) joined American Express as an Analyst and established herself as an innovative and dedicated member of the team.
She was involved in several campaigns and made a significant contribution to each.
Using new trigger email capabilities, Charlotte – in collaboration with the British Airways Product Manager – increased communication reach by 196% by including the BA member base.
She managed a successful social media campaign across Europe, reducing the cost per click by 94% and increasing the click-through rate to the American Express website by 34%.
Charlotte’s redesign of a tool used to create and build HTML emails in-house is now employed throughout the European offices, representing a multi-million pound saving over the coming five years.
Her communications strategy for technical changes to an online programme management tool has eased the transition for customers and has been introduced as a communication model on a global scale.
Charlotte has accepted a graduate role with the company.