Enterprise Awards2017

Impact from research

Protecting cyclists by improving car safety technology

Category finalist

Contributors
Ruth Welsh and James Lenard - Transport Safety Research Group – Loughborough Design School
Photograph of Ruth Welsh in discussion with a colleague at Thatcham Research

Research Fellows Ruth Welsh and James Lenard have contributed to award-winning technology that could save lives.

Building on existing Loughborough research, their analysis of road accident data identifies the circumstances of common incidents involving cars and pedal cyclists.

Their findings underpin the testing and evaluation of Autonomous Emergency Braking (AEB) systems conducted by Thatcham Research on behalf of the European New Car Assessment Programme (Euro NCAP).

AEB can avert accidents, slowing or stopping a vehicle at risk of collision, should the driver fail to take evasive action.

Data regarding the “real” behaviour of road users has allowed the rigorous testing of AEB in authentic scenarios to optimise its effectiveness.

In 2016, Thatcham Research received the Global NCAP Innovation Award for its role in the development of advanced crash avoidance technologies that could prevent fatal road traffic accidents worldwide.