Enterprise Awards2017

Graduate enterprise


Category finalist

Photograph of Snooks founders, Susie Beere and Sophie Kelly

Snooks is the first British ski and snowboard outerwear brand created by women for women.

Spotting a gap in the market for stylish, functional snow wear for women, co-founders Susie Beere (Sociology, 2012) and Sophie Kelly (Economics with Geography, 2013) – tired of having to buy gear designed for men – decided to create their own.

Their first range has been well received, and their commitment to manufacture high-quality garments in the UK has paid off.

In 2016, they won a Leicester Mercury Women in Business Award and the Baldwins Accountants’ KickStart Award, with further accolades from BoardSport Source and The Telegraph.

Sales are driven through e-commerce, independent retail partnerships, pop-up shops and an in-resort Brand Ambassador programme. The company’s new digital marketing role is supported by Santander Universities.

Snooks will graduate from the Studio in September 2017 – relocating to the French Alps.

Image credit: Beth Walsh Photography