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Case studies

Pavegen – an innovative and award-winning clean-tech graduate company
Pavegen – an innovative and award-winning clean-tech graduate company
Pavegen – an innovative and award-winning clean-tech graduate company

Revolutionary technology converts footsteps into electricity for a people-powered planet

  • Pavegen

Industrial Design and Technology graduate Laurence Kemball-Cook started to develop the pioneering technology underpinning his company during his industrial placement – and launched Pavegen in 2009.

His innovative flooring tiles generate off-grid electricity harvested from footfall and have the potential to revolutionise how our built environment is powered.

Pavegen is now permanently installed world-wide, within US and UK schools, Heathrow Airport, Saint-Omer train station, and London Zoo.

The company launched its largest installation to date in September 2014, collaborating with Shell to install 200 tiles within a football pitch in Morro de Mineira, a Rio de Janeiro favela.

The tiles work with a series of solar panels to power six pitch lights, illuminating the area for evening games. This is real-world example of energy innovation was used by Shell to launch its global #makethefuture programme to engage a new generation shaping the world’s energy future.

The company has partnered with other global brands at major events to demonstrate the potential of a “people-powered planet” – including Schneider Electric at the Paris Marathon 2013; Lexus at the America’s Cup 2013; WWF Earth Hour 2013 and Olympic Games 2012.

Attracting significant international interest the company has expanded rapidly, reporting an annual turnover of £1.5m.

Laurence is a regular speaker at various high-profile events including four TED talks and, in December 2013, was the youngest delegate to accompany the Prime Minister on his visit to China.

His achievements and innovative technology are widely acclaimed – the company award cabinet is ever-growing – and, in April 2014, Laurence became a Loughborough Innovation and Enterprise Fellow.


  • 2009 

    Launch of Pavegen

  • 2010 

    Pavegen was the Graduate winner of the University’s Enterprise Awards

  • 2011 

    Winner of the Ethical Business Awards’ Big Idea category, and a Shell LiveWIRE Finalist

  • 2012 

    Awarded the Individual Energy Prize at the World Technology Awards

  • 2013 

    Pavegen’s largest education sector installation in Simon Langton School, Canterbury, and Laurence accompanied the Prime Minister on his state visit to China

  • 2014 

    Launch of Mk1.8, the new and improved Pavegen tile, and winner of the Energy and Carbon Management – Long-term Payback category at the 2 Degrees Awards