School of Business and Economics


John Cadogan

Professor John Cadogan

Professor of Marketing

Professor John Cadogan has held faculty positions at Loughborough University since 2003, and in addition holding an Honorary Professorship and Docent at Lappeenranta University of Technology (LUT), Finland, has worked on the faculties of Swansea University (UK), the University of Wellington (New Zealand), and Aston University (UK). He is also Editor-in-Chief of the International Marketing Review (since 2014).

Professor John Cadogan's main research interests are in marketing strategy, international marketing and sales. He has published on these topics in a wide range of outlets, including in the Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Business Research, Journal of Business Venturing, Journal of International Business Studies, Journal of Product Innovation Management, British Journal of Management, Journal of International Marketing, Industrial Marketing Management, Journal of Marketing Management, Journal of Strategic Marketing, International Marketing Review and European Journal of Marketing, among others. He has also edited a book (Marketing Strategy), has contributed chapters to edited books, and has published or presented papers at many conferences around the globe. His research has been recognised with numerous prizes and awards from journals and professional associations.