School of Business and Economics

Study

Dr Nina Michaelidou

Reader in Marketing

Dr Nina Michaelidou’s area of research expertise is in the area of consumer behaviour. In particular, her research is grounded in the areas of, individuals’ perceptions, personality traits, image and emotions, in multiple contexts including online and social media, ethics and health. She teaches Marketing Communications to postgraduate students.

Dr Michaelidou has published her work in various journals including the Journal of Business Ethics, European Journal of Marketing, the Journal of Business Research, Industrial Marketing Management, Journal of Advertising Research, the Journal of Strategic Marketing, Journal of Marketing Management, and the Journal of Travel Research.

She serves as Associate Editor of the Journal of Marketing Management, and chair of the Academy of Marketing SIG on Consumer Psychology and Cross-Cultural Research.