School of Business and Economics


Dr João Oliveira

Lecturer in Marketing and Retailing

Dr. Oliveira’s research interests focus mainly on International Marketing, an area in which he has developed a solid research program, focusing on managerially relevant and substantive questions, such as international marketing strategies, international marketing decision-making, international marketing ethics, and international marketing performance. He has published in several Top-Tier International Outlets, including Industrial Marketing Management, Journal of Information Technology, International Marketing Review, International Business Review, and Journal of Business Research.

Dr Oliveira has vast teaching experience both at the Undergraduate and Postgraduate levels. He has taught numerous modules, such as Principles of Marketing, Principles of Marketing for Sport and Leisure, The Marketing Mix, Global Marketing, and International Marketing, among others. He has supervised many students across different levels, namely BSc students, MSc students, MBA students, Ph.D. students, and Executive Education Students.

Since 2019, Dr. Oliveira has served as Director of Joint Honours Programmes for the School of Business and Economics. Dr. Oliveira is a member of the Editorial Review Board of International Marketing Review. He is also a peer reviewer for the Journal of International Marketing, the European Journal of Marketing, and the International Business Review. Dr. Oliveira has secured research grants from various external sources, namely The British Academy, the Academy of Marketing Research Initiative Funding, and the Mayor's Office for Policing and Crime.