School of Business and Economics

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Dr Thais Sardá PhD, AFHEA, MSc, MBA, Spec, BSc

Photo of Dr Thais Sardá

Research Associate

Artificial intelligence, new technologies, digital media, journalism, Deep Web, Tor Network, privacy, surveillance, online anonymity

Dr Thais Sardá is a research associate focusing on artificial intelligence application on the insurance industry as part of the TECHNGI Project (Technology Driven Change and Next Generation Insurance Value Chains).

With experience in academia and industry, Dr Sardá has taught for the last four year topics such as Sociology and Research Methods at the School of Social Sciences and Humanities of Loughborough University. She is recognised as an Associate Fellow to the Higher Education Academy. Moreover, Dr Sardá has worked since 2004 in the media industry, especially with journalism (reporting and editing) and advertising (social media, PR and BI).

Dr Sardá holds a PhD in Social Sciences (Loughborough University), a master’s degree in Communication and Information (UFRGS, Brazil), a MBA in Management (FGV, Brazil), a post-graduate degree in Criminal Sciences (PUCRS, Brazil) and a bachelor’s degree in social communication (UFRGS, Brazil).

Artificial intelligence, new technologies, digital media, journalism, Deep Web, Tor Network, privacy, surveillance, online anonymity.

  • Sardá, T., Natale, S., Sotirakopoulos, N., & Monaghan, M. (2019). Understanding online anonymity. Media, Culture & Society, 41(4), 557-564. https://doi.org/10.1177/0163443719842074
  • Graeff, B., Gutierrez, D. M., Sardá, T., Bretherton, P., & Bettine, M. (2018). Capable, splendorous and unequal: international media portrayals of Brazil during the 2014 World Cup, Third World Quarterly, 40(4), 796-814. https://doi.org/10.1080/01436597.2018.1526070
  • Sardá, T., Lupinacci, L., Cornutti, C., Zago, G., Valiati, V., & Araújo, W. (2015) A buzzfeedização do jornalismo: 5 coisas que você precisa saber sobre o caso Zero Hora. Lumina, 9(2). https://doi.org/10.34019/1981-4070.2015.v9.21171