Professor Jim Saker BSc, Wales; MSc, Manchester; PGCE, Leicester
Ford Industrial Chair of Retail Management
Channel power relationships; strategic developments in the motor industry; customer engagement (automotive)
Professor Jim Saker is the Director of the Centre for Automotive Management and a long-standing Professor of Retail Management with a close working relationship with the automotive sector.
He has been involved with the automotive industry for more than 20 years and was a co-founder of the MIRA Business Unit in 1992. He is often found in the Automotive Industry Power 100, a listing of the top most influential people in the sector, and he is a member of the UK Government’s Leadership and Management Panel.
Professor Saker's research interests lie in the area of channel power relationships and strategic developments in the motor industry.
Jim regularly writes for AM-Online, an e-zine for the automotive sector. Find his articles here.
Pinder J., Schmidt, R., Saker,J.M. (2013) ‘’Stakeholder perspectives on developing more adaptable buildings’’. Construction Management and Economics May 2013, Vol.31(5) pp 440 - 459
Taylor-West, P., Saker, J.M., Champion, D. (2013). “Segmenting for complexity; persuading people to buy what they don’t understand”, Journal of Strategic Marketing, DOI: 10.1080/0965254X.2013.790470
Paul Taylor-West, Saker JM, Champion D, (2012). ‘The Benefits of Using Reduced Item Variable Scales in Marketing Segmentation,’ Journal of Marketing Communications published on line 24/9/2012.
Paul Taylor-West, JM Saker, (2012),"Computer assisted sales processes in automotive retailing", International Journal of Retail & Distribution Management, Vol. 40 Iss:7 pp. 493 - 509