School of Business and Economics


December 2019 - Wine Business RIG members investigate collaborative strategies in the New Zealand wine sector

James Crick

Dr James M. Crick and Professor David Crick (University of Ottawa) travelled to New Zealand in December 2019 to conduct a qualitative study in two wine regions (Marlborough and Martinborough).

Their research focused on how wine producers collaborate with their competitors for mutually-beneficial outcomes (coopetition). This involved interviewing key decision-makers across a mixture of small and large vineyards and wineries.