Ruby Appiah-Campbell is a full-time PhD student in the School of Business and Economics at Loughborough University, having joined in April 2018.

She has a broad industry and academic marketing background, gained after spending nine years in the banking sector, holds an MBA in Marketing from University of Ghana Business School and Masters of Research, Business from Sheffield Hallam University.

Her doctoral research focuses on The Impact of Ethnocentric Exploitative Perceptions on Firm Outcomes, supervised by Dr Kemefasu Ifie, Prof John Cadogan, and Prof Nina Michaelidou

Research Interests:

• Services marketing and management
• Sales management
• International marketing strategy
• Business research methods
• Consumer behaviour

Supervisors

Dr Kemefasu Ifie, Prof John Cadogan, Prof Nina Michaelidou

Thesis Title/Topic

The Impact of Ethnocentric Exploitative Perceptions on Firm Outcomes