School of Business and Economics

Research

Ruby Appiah-Campbell MBA in Marketing (University of Ghana Business School), Masters in Research, Business (Sheffield Hallam University)

Photo of  Ruby Appiah-Campbell

Doctoral Researcher in Marketing and Retailing

Ruby Appiah-Campbell is a full-time PhD student in the School of Business and Economics at Loughborough University, having joined in April 2018.

She has a broad industry and academic marketing background, gained after spending nine years in the banking sector, holds an MBA in Marketing from University of Ghana Business School and Masters of Research, Business from Sheffield Hallam University.

Her doctoral research focuses on The Impact of Ethnocentric Exploitative Perceptions on Firm Outcomes, supervised by Dr Kemefasu Ifie, Prof John Cadogan, and Prof Nina Michaelidou

Research Interests:

  • Services marketing and management
  • Sales management
  • International marketing strategy
  • Business research methods
  • Consumer behaviour

 

Supervisors

Dr Kemefasu Ifie, Prof John Cadogan, Prof Nina Michaelidou

 

Thesis Title/Topic

The Impact of Ethnocentric Exploitative Perceptions on Firm Outcomes