School of Business and Economics


Ghazal Vahidi

Photo of  Ghazal Vahidi

Doctoral Researcher in Human Resource Management and Organisational Behaviour

Ghazal is a doctoral researcher in Human Resource Management and Organisational Behaviour. She holds a BA (Hons) in Media, Advertising & PR from Middlesex University and a MA (Hons) degree in Global Communications Management from Cardiff University.

Prior to joining Loughborough University, she was working in a communications consultancy in Tehran, when she discovered her interest in studying sociology of work from a theoretical perspective. Currently, she is writing her thesis on representation of contemporary career concepts in UK print media, 1985-2015.

Along with her studies, she is also working as a teaching assistant for some modules including Organizational Behaviour, Human Resource Management and Data Analysis for Marketing.

Research interests

  • (Qualitative) Content Analysis
  • Sociology of work and labour markets        
  • Organisational Culture
  • Gender, Work & Organization


Research Plan

The project will make a structured comparison of articles concerning careers in selected and contrasting media outlets in 1985, 2000 and 2015. The main purpose is to identify the extent and nature of any changes over time in explanations for how careers unfold, the nature of any career advice given, the imagery and metaphors used, and the narrative forms employed. These media outputs will also be compared with key academic writings of the same period to identify how popular discourse and academic discourse overlap, diverge and feed into one another. Assessing the similarities and differences of the dominant academic discourses and inherently social characteristics of the press can provide a setting to draw conclusions about social implications of career theories. 



  • Professor John Arnold
  • Dr Sarah Barnard


Thesis Title/Topic:

'Representations of career in the printed media over 30 years'