Esther Mensah BSc. Business Administration (Kwame Nkrumah University of Science and Technology -KNUST, Ghana) MSc. Economics and Business Administration (Aalborg University, Denmark)
Resource Based View, Relational View, Co-opetition, Strategic Marketing, Networks, Renewable Energy, Emerging Markets, International Business
Esther is a full-time doctoral student in the marketing department of the School of Business and Economics joining Loughborough University in October 2019. Having lived in 3 different countries (Ghana, Denmark, UK) she is international in her outlook and can easily fit into any cultural context.
Before joining Loughborough University, Esther was working as a Business Consultant in Ghana supporting businesses to revamp the marketing strategies and leading social and economic impact assessments of companies. Aside from that, she was supporting in the teaching of business research methods and supervising students in Valley View University in Ghana.
Her current research focuses on the link between coopetition and performance from a holistic perspective, supervised by Dr James Crick and Prof. Vicky Story.
She aspires to be a leading academic in the field of marketing making scholarly contributions that bridges the gap between research and practice.
Esther is keen on volunteerism and has been working with some NGOs such as Save the Children (Denmark) in her free time.
- Resource Based View,
- Relational View,
- Strategic Marketing,
- Renewable Energy,
- Emerging Markets,
- International Business
- Mensah E, Kuada J, Bentzen JS, Bujac, AI. Marketing Solar Energy in Ghana: A Relational Perspective In Exploring the Dynamics of Consumerism in Developing Nations. Editors: Gbadamosi, Ayantunji. 301-320. IGI Global 11 Jan 2019 (Chapter)
- Kuada J, Mensah E. Knowledge transfer in the emerging solar energy sector in Ghana Contemporary Social Science 1-16 03 Sep 2018 (Journal article)