School of Business and Economics


Boya Wang BSc in Marketing (University of Bradford); MSc in International Marketing (University of Leeds)

Photo of  Boya Wang

Doctoral Researcher in Marketing and Retailing

Boya holds a BSc in Marketing from University of Bradford and a MSc in International Marketing from University of Leeds. She is a full-time PhD student at the School of Business and Economics, Loughborough University.

Research Interest:

  • Consumer behaviour
  • International marketing
  • Digital marketing

Supervisors: Dr Nina Michaelidou and Dr Didier Soopramanien