Research
Boya Wang BSc in Marketing (University of Bradford); MSc in International Marketing (University of Leeds)
Doctoral Researcher in Marketing and Retailing
Boya holds a BSc in Marketing from University of Bradford and a MSc in International Marketing from University of Leeds. She is a full-time PhD student at the School of Business and Economics, Loughborough University.
Research Interest:
- Consumer behaviour
- International marketing
- Digital marketing
Supervisors: Dr Nina Michaelidou and Dr Didier Soopramanien
