School of Business and Economics


4 May 2021

SUSTAIN – A structured approach to managing sustainability objectives

Many national governments are committed to carbon reduction and the next UN Climate Change Conference (COP26) will take place in November 2021 in Glasgow.

One of the most pressing challenges facing both the private and public sectors today is reducing carbon emissions and increasing resource efficiency, while at the same time maintaining cost-effectiveness.

This is where the research of Dr Alok Choudhary in the School of Business and Economics is relevant. Alok has developed a data-driven, sustainability toolkit for manufacturing, freight transportation and logistics organisations.

The toolkit is called SUSTAIN and it helps companies to:

  • improve performance
  • cut emissions
  • optimise operations
  • achieve financial benefits

SUSTAIN has enabled six large companies in India and the UK have experienced annual cost savings of up to £750,000 per company, lowered emissions by up to 24% and improved sustainability performance by 28%.

It is not just about large companies. Hundreds of SMEs and other UK organisations have enhanced their sustainability and competitiveness through this approach, which is supported by the Carbon Trust. There are further associated benefits such as improving health and safety, easing traffic congestion, and even reducing road accidents.

Alok’s work is underpinned by over £660,000 of research funding from diverse international sources including the Engineering and Physical Sciences Research Council (EPSRC) and six indicative publications. Dr Choudhary’s research also led to a conference between Loughborough and IIT Delhi in November 2014.