School of Business and Economics


13 Feb 2020

Partnership with Wing Yip offers Loughborough students unique opportunity to present projects at Board Director level


A group of first-year students at Loughborough University School of Business and Economics (SBE) have recently completed a module sponsored by the UK’s leading Oriental grocer, Wing Yip, which provides student teams with the opportunity to present project findings to the Wing Yip board.

Wing Yip was founded by Mr Woon Wing Yip OBE in 1970 who, after arriving from Hong Kong in 1959 with just £10 in his pocket, went on to build the largest Oriental grocery business in the UK. Mr Wing Yip’s son, Brian Yip, is a Loughborough alumnus having graduated in 1997 with a BSc in Banking and Finance from the School of Business and Economics.

In October 2018, Wing Yip signed an agreement with the SBE to sponsor the Introduction to Retail Management module. The flagship module introduces 50-60 first year BSc Business and Economics undergraduates to retailing each year.

The module specifically includes a ‘Live Case’ project of Wing Yip retail, which features a student field trip to the company’s Head Office in Birmingham.

In 2019, the students’ visit comprised a presentation from Wing Yip on its retail operations as well as a tour of the Head Office.

Students then undertook a six-week collaborative research project and individual coursework assignment, with the project findings presented to the Wing Yip Board of Directors earlier this month.

Wing Yip Managing Director, Brian Yip, praised the students on their findings, commenting: “The presentations and insight garnered by the undergraduates far exceeded all our expectations. The Loughborough students bring a fresh insight to our business, which is very important in this digital era. We look forward to building on the success of this year’s project into subsequent years”. 

As well as the module sponsorship, Wing Yip plans to host five placement roles for students from the School of Business and Economics in the 2020-21 academic year.  

Dr Cathy Hart, SBE Alumni Director and Senior Lecturer in Retailing, said: “The Wing Yip Birmingham operation has delivered another exciting ‘Live Case’ opportunity for our students to study retail management in action. Within the 10-acre Birmingham site, the students researched retail functions from buying, store operations, distribution and logistics to online retailing, brand marketing, social media and more. Importantly, this illustrated the wide range of exciting career choices in retailing.” 

The School of Business and Economics has been collaborating successfully with major retailers on student ‘Live Case’ retail projects since the inception of the BSc in Retailing, Marketing and Management degree (RMM) in 1991.

Interested in studying marketing and retailing at Loughborough University at undergraduate level? Find out more about our new BSc Marketing and Management degree.