School of Business and Economics


22 Sep 2017

Worldwide recycling mission for recent graduate

Matthieu Wittvoet

Matthieu Witvoet, who graduated in 2016 with a BSc in International Business, is working alongside his cousin to spread the word about the importance of recycling across the world and to promote a circular economy. 

Alumnus Matthieu and his cousin, Quentin, are working together to cycle 20,000 kilometers across four continents to raise awareness of the global plastic waste problem.

Together they aim to inspire communities to take action and learn more about the importance of recycling.

They share their own messages and teachings but also aim to learn about the best sustainable practices for different parts of the world.

Keen to document their travels and to promote their message further, Matthieu and Quentin share monthly videos and a range of posts on their social media channels and website. They aim to raise awareness to encourage sustainability and recycling to over 100,000 people.

The Witvoets have been working alongside schools to share their messages and findings with the next generation as well as hosting conferences to teach and inspire.

Throughout the project, the pair have also gained press coverage from national French TV and Spanish and Moroccan radio.

The project has been funded partially by sponsorship and partially by a crowdfunding campaign launched last year, providing the pair with a total of €80,000 to travel and teach. 

Find out more about Cycle to Recycle Plastic online