17 Feb 2016
Student presentations praised by Boots senior managers
A group of second-year Retailing, Marketing and Management students were given the opportunity to work on a live case study focusing on the Loughborough Boots store and specifically ways to improve the operations of its pharmacy. As part of the Retail and Service Operations Module at the School of Business and Economics, the project enables students to analyse operational issues, while developing their problem-solving skills in a real business environment.
Cathy Hart, Placements Director and module leader, said:
“This project has been running successfully with Boots for six years and continues to be a great way to introduce students to retail operations management.”
The students worked in groups to investigate different operational aspects, including reducing customer waiting times, improving staffing efficiency and the Boots Electronic Prescription Service processes. They were tasked to deliver a presentation and a report outlining their findings and recommendations for improving the efficiency of the pharmacy within the Boots store. The Loughborough store manager, Jenny Platts provided valuable guidance and feedback to the groups of students throughout the seven-week project.
The student group with the highest score won the ‘Best Presentation Award’ and were invited to the Boots Support Office in Nottingham for a guided tour and a chance to learn about the Boots Graduate Scheme and the Year in Industry Programme. The winning team included: Erin McNulty, Katie Pike, Alex Corcoran, Margaux Dujol and Adam Gerrard.
Jenny Platts said:
“The Boots Pharmacy case study project enables students to study a real life business, to research, critically review, analyse and provide recommendations to myself as a Store Manager. I was amazed by the understanding the students had of pharmacy and the quality of presentations the students presented. Their innovative thinking, especially around social media, impressed our Corporate Social Responsibility Director who also attended the presentations. The recommendations the students provided were of such high a standard I already have implemented some in my store.”
Cathy Hart added:
“This is a fantastic opportunity for the students to learn first-hand the pressures of operating a busy pharmacy retail business. It is particularly important for the students to develop the practical problem solving skills in preparation for their forthcoming year-long business placement, as part of the BSc Retailing, Marketing and Management degree. We are indebted to the Loughborough Boots Store Management for their valuable input, encouragement and support”.