Executive Education


30 Jun 2017

WIWA seminar celebrates collaboration with the SBE and Loughborough University

WIWA logo on top of photo of WIWA members

A team of academics led by Loughborough University’s School of Business and Economics has been working with European and British Athletics since 2012 on the Women in World Athletics (WIWA) programme.

The programme, which is aimed at supporting women transitioning into leadership roles, has run annually ever since with delegates attending workshops in action planning, leadership career development and mindfulness and vision.

Running alongside the programme is a research project run by the school’s Professor Christine Coupland and Stuart West, which seeks to identify the key outputs from the programme and to track the progress of the delegates in the longer term.A total of 55 delegates from 22 countries including the UK, Europe and across the world, attended the closing session, with 120 women having been through the WIWA course since its inception.

European Athletics and British Athletics have worked together to ensure a mix of female coaches, officials, event volunteers, competition administration staff and event management staff have been represented on the programme, and the weekend received all-round praise for an inspiring end to a highly successful development plan.

The closing seminar was about celebrating success and sharing journeys, focusing on vision, inspiring others, how to effect change and to become an agent for change, and moving forwards. The purpose of the final three seminars was to move participants from reflection to action in pursing their goals.   

Cherry Alexander, major events director at British Athletics and managing director of London 2017, spoke highly of the WIWA programme:

“The Women in World Athletics seminar has been an incredibly successful development programme for all the women who have attended from around the world.

“A strong network has been an important part of the journey throughout the programme and it is inspiring to see the strength of that network grow and continue to get stronger, providing an invaluable tool for the development of each delegate."