Marketing and Retailing Discipline Group
The Marketing and Retailing discipline group is a dynamic team of research-oriented individuals with expertise in a number of key areas within marketing and retail.
The group is extremely successful in achieving its primary aim of advancing knowledge and thinking in these disciplines through high-quality basic and applied research.
As well as an excellent output of high-quality, internationally recognised research, the group is actively involved in the School’s postgraduate research programmes. Furthermore, the group generates significant amounts of research input from a variety of academic, government and industry sources.