The Wine Business Research Interest Group (WB-RIG), led by Dr James M. Crick, has recently been established in the School of Business and Economics.

The Wine Business Research Interest Group aims to utilise the global wine industry as an empirical context to shape scholarly and practical research. The Wine Business Research Interest Group is comprised of an international team of researchers that specialise in domains, such as marketing, entrepreneurship, international business, strategic management, innovation, organisational sociology, and regional policy. With members spread throughout the world, such academic and practical research is intended to apply to numerous national contexts.