CSM is proud to announce the receipt of two more awards. Earlier this year, an article entitled "Brave new world: service robots in the frontline" was nominated by the Editorial Board Members of the prestigious Journal of Service Management and subsequently selected to receive the Robert Johnston Highly Commended Award (First Runner Up). This article emerged from the Thought Leadership Conference entitled, “Theorizing beyond the horizon: Service research in 2050” that Prof. Thorsten Gruber, Director of CSM, attended in 2017.

At the leading service conference, Frontiers in Service 2019, the same paper also won the “AMA SERVSIG Best Service Article of the Year Finalist Award” (one of the four best service articles in all marketing and management journals in the previous year). Having already won the Runner Up Award for the “AMA SERVSIG Best Service Article of the Year” (2nd best service article in all marketing and management journals) in 2015 means that Prof Gruber is now one of only 20 academics worldwide who have won these prestigious American Marketing Association (AMA) Awards at least twice.

Full article details:

Wirtz, J., Patterson, P.G., Kunz, W.H., Gruber, T., Lu, V.N., Paluch, S. and Martins, A. (2018), “Brave New World: Service Robots in the Frontline”, Journal of Service Management, Vol. 29 No. 5, pp. 907-931.

The article can be downloaded for free here

An article about the project and an interview with Prof Gruber can be read here