The Centre for Service Management are hosting a symposium focusing on Transformative Service Research with contributions from researchers from both the US and the UK.

Transformative Service Research (TSR) is defined as service research that strives to create uplifting changes and improvements in the well-being of individuals (consumers and employees), families, social networks, communities, cities, nations, collectives, and ecosystems (Anderson, Ostrom, and Bitner 2010). As such, instead of focusing on profits, market share and consumer satisfaction, TSR is also interested in other (not necessarily conflicting) outcomes such as access, mitigating vulnerability, well-being, happiness, quality of life, equity, and decreasing disparity. 

Find out more about the event and how to register here.