Centre for Service Management

News and Events

November 6th 2013 – Presentation at Nottingham University Business School

Prof Gruber (l) and Dr Cluley

Professor Thorsten Gruber was invited by Dr Robert Cluley from the Marketing Division at Nottingham University Business School to give a presentation as part of the Marketing Division Research Seminar Series.

The title of Professor Gruber’s presentation was: “Transformative Service Research – The Next "Big Thing" in Service Research?”. In his presentation, Professor Gruber explained the key features of transformative service research and then discussed two current research projects.