Maximilian started his career as a sports engineer at the University of Applied Sciences Vienna studying Sports Equipment Technology. During this BSc he spent 5 months on placement at AFN Sports Sdn. Bhd. in Malaysia gaining first valuable experience in a sports R&D environment. He continued his studies by completing a MSc dual degree at the German Sports University Cologne and RMIT University Melbourne in Human Technology in Sports and Medicine and International Sports Technology. Due to his keen interest in tennis he started his PhD at Loughborough University focusing on consumer perception of rackets.
Maximilian's research focuses on the quantitative sensory evaluation of tennis rackets. His research is primarily aiming to understand how physical tennis racket characteristics affect its sensory properties. Further attention is given to the reliability of sensory evaluation of tennis rackets performed with players and how it is affected by protocol complexity, assessment types and environmental conditions. The intended outcome of this PhD is a method allowing reliable and accurate determination of the sensory characteristics of tennis rackets, which will allow racket engineers to tailor racket feel to the targeted consumer.