28 Jan 2020
Time travel, laser-guided trains and e-bikes: Loughborough’s Future Transport PR campaign comes to a close
Over the last couple of months, Loughborough University has run a PR initiative to raise awareness of the University’s game-changing research to improve the future of transportation.
The campaign, which had more than 400 appearances in the media, has now come to a close. It was supported by various academics who discussed topics including self-driving cars, vehicle safety, time travel and laser guided trains, to name a few. It also included the announcement of Loughborough’s involvement in the ViVD project – a £39m Ford project which looks at bringing the next generation of electrified vehicles to the market faster. Academics from the Wolfson School of Mechanical, Electrical and Manufacturing Engineering and the School of Aeronautical, Automotive, Chemical and Materials Engineering were awarded funding of £3.1m to help develop the next generation of electrified vehicle technologies by enhancing the virtual product development process.
Further details of the Future Transport Campaign can be found here.