Design

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30 May 2019

Worldstar Packaging Winner

The WorldStar Competition is one of the major events of the World Packaging Organisation (WPS) and illustrates the continual advancement of the state of packaging design and technology.

With awards for industry and students, the awards this year were held in Prague where Design School student Megan Lincoln was one of the three overall winners in the student category.

Megan was youngest student there with the other two winning entries made up of master’s students, graduates and mature students. As well as the overall winner, Megan won an additional award for the SAVE FOOD initiative which is centred around creating packaging to reduce food waste.

Megan’s design Meal Snap was centred essentially around prolonging shelf life and challenging consumer behaviour, meeting the original brief to create convenience food packaging that helped to reduce food waste and catered for single person households.

Megan created ready meal packaging that had three different meals one portion of each that were contained within snapable sections. The brand of the product was centred around these three sections being labelled eat me, chill me, freeze me.  The idea to encourage the user to eat the first meal, put the next section in the fridge (consuming it within the next 21 days) and freeze the final section (for consumption within 90 days). In addition, she used Modified Atmosphere within the packaging to increase the shelf life by 500%.

Congratulations Megan on your success.